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Portobello Group

PGB S.A.'s origin came about with the founding of Portobello in 1979 in the city of Tijucas, Santa Catarina. Ceramic production, common in the region, was the starting point for a company focused on innovation and characterized by its market differentiation, already contained in its essence. In 2015, with the start up of operations in Alagoas, the Portobello Group (PBG) was concretized, currently with two plants in Brazil: Tijucas (SC) and Marechal Deodoro (AL).

The Group translates the essence of innovation into their ceramic tile and porcelain products, as well as in the complementary services they render for their application by the construction materials industry.

The Company has more than 2,600 employees and is today one of the largest groups in the Brazilian ceramic sector.

1979

Portobello Ceramica begins its operations.

1979

1981

First exports.

1981

1984

Product innovation with launch of its first line of high traffic flooring, the heavy load line.

1984

1987

Expansion of the industrial complex, reaching 1 million m²/month.

1987

1991

Product innovation with the launch of outside wall coverings.

1991

1992

Beginning of outsourcing to bring to Brazil the latest in ceramic typology, porcelain imported from Italy.

1992

1998

Launch of Portobello Shop Franchise Chain.

1998

2000

Beginning of the use of natural gas, a clean energy source for furnaces and dryers.

2000

2001

Product innovation with the startup of porcelain tile production.

2001

2005

Exports reach 60% of sales.

2005

2008

Industrial park expansion and consolidation of the Portobello Shop chain to 100 outlets.

2008

2008

Joins the Bovespa Novo Mercado through an IPO.

2008

2010

Product innovation with the launch of reduced thickness porcelain tiles - Extra Fine - concurrently with the Italian brands.

2010

2011

Start of production using digital printing technology.

2011

2012

Portobello becomes Latin America's largest ceramic tile company.

2012

2013

Launch of Large Formats.

2013

2014

Investment in the Pointer Factory.

2014

2015

Portobello Group is instituted.

2015

2015

Launch of the Pointer brand with inauguration of the new factory in Alagoas.

2015 2

2016

Projeto Officina Portobello.

2016

2016

Portobello Collection Launch: Architecture in motion. In and Out.

2016 2

2016

Green Building LEED Standard Store Design.

2016 3
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